Jason Seward Photography
BRAND IDENTITY, VISUAL IDENTITY, PACKAGING, ILLUSTRATION, CONTENT CREATION.
The Challenge
As an adventure elopement photographer in Denver, Jason sought out a brand identity that reflected his love for the outdoors, commitment to inclusivity, family values, and authentic connection. In a market crowded with whimsical, boho-inspired wedding visuals, we needed to find a way to help Jason stand-out.
The Solution
The brand strategy and moodboard phases focused on positioning Jason as a trusted guide for adventurous couples — someone who captures not just beautiful images, but the spontaneous, raw moments that come from celebrating love in the great outdoors. This is the duality we honed in one— rugged yet welcoming, adventurous yet grounded.
The final identity steers clear of overdone wedding industry tropes, giving Jason a unique visual voice that speaks to couples looking for a photographer who values both the adventure and the intimacy of their story.
Jason's primary logo blends his Canadian roots (maple leaf) with his current home in Colorado (mountains).
The rounded logotype adds a welcoming touch, reflecting Jason's commitment to inclusivity for all of his couples.
In the highly competitive wedding photography industry, we set Jason apart from his competitors by steering clear of the overused whimsical style. Instead, we developed visuals that capture his passion for adventure and the outdoors, hence his niching down into adventure elopement photography.
Custom icons and illustrations play a significant role in this project, reinforcing Jason's rugged and adventurous energy. They are designed to be both professional and unique, reflecting his distinctive approach to adventure photography.
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The Final Impact
Since launching the rebrand, Jason has seen a nearly 30% increase in client inquiries, proving that thoughtful, audience-centered branding doesn’t just elevate visuals — it drives real business growth.
With a versatile identity system that easily adapts across social platforms, client guides, and future collaborations, Jason’s brand now stands out in the crowded wedding photography space, giving him a clear and cohesive platform to grow with confidence — all while staying true to his story, his values, and the incredible couples he serves.
