COPO Collective
BRAND IDENTITY, VISUAL IDENTITY, PACKAGING, ILLUSTRATION, CONTENT CREATION.
The Challenge
COPO Collective was conceived to fill a gap in Denver’s oversaturated streetwear scene — blending bold design with inspiring, motivational messaging to spark self-expression and confidence. The challenge was to develop a visual identity that felt rooted in street culture, but also elevated the brand from the immense amount of competition.
The Solution
Through strategic research and exploration, we uncovered that COPO’s core audience — a blend of young creatives, streetwear enthusiasts, and purpose-driven trendsetters — would connect most with a brand that felt both visually expressive and intentionally crafted. This insight led to a visual identity system that pairs custom illustrated brand patterns and bold iconography with modern typography, creating a dynamic mix of personality and polish.
The color palette was crafted to strike a balance between urban grit and bold invdividualism, ensuring it stands out both on the streets and in digital spaces. This versatile system was designed to evolve across apparel collections, digital content, and collaborative drops, ensuring the brand stays fresh while maintaining its core personality.
The primary logo emphasizes the 'P' and 'COPO,' honoring the founder's last name. The abstract megaphone shape represents the clothing's bold messages and the brands overall mission.
The visual identity was crafted to reflect the empowering t-shirt designs and the brand's creative energy. With a focus on streetwear, the logo suite and illustrations embody innovation and free-thinking, effectively appealing to their Denver-based audience.
The illustrations, packaging, and print materials are essential to COPO’s branding, evoking creativity and inspiration while helping raise brand awareness.
The Final Impact
COPO Collective’s identity positions the brand as purpose-driven streetwear — blending bold design with motivational messaging to create more than just apparel, but culture. By rooting the visuals in audience insights, COPO delivers a brand experience that feels personal, expressive, and culturally relevant to Denver’s creative community.
The flexible system of patterns, icons, and typography allows the brand to seamlessly evolve across seasonal drops, artist collaborations, and digital campaigns — ensuring the brand can grow with its audience while staying true to its mission.
