Kulina Massage + Wellness
BRAND IDENTITY, VISUAL IDENTITY, PACKAGING, ILLUSTRATION, CONTENT CREATION, WEBSITE.
The Challenge
Kulina needed a visual identity that balanced warmth, sophistication, and holistic healing — creating an inviting atmosphere that felt elevated without being clinical. The challenge was to create a visual system that would feel equally at home on digital platforms, printed materials, and within the physical studio space, creating a seamless, welcoming brand experience from first digital impression to the final appointment.
The Solution
The brand strategy positioned Kulina as a high-end yet nurturing sanctuary, blending modern design with natural elements to emphasize holistic care and detailed attention. The visual identity incorporates soft, organic forms and a calming color palette, reinforcing serenity and comfort at every touchpoint.
Kulina's primary logo exudes elegance and sophistication, with the 'K' embodying movement to reflect the fluidity of massage and yoga practices.
Kulina's visual identity seamlessly blends sophistication, organic elements, and spirituality. Designed for upscale clientele, the brand's visuals, supporting elements, and digital touch-points effectively communicate an elevated yet welcoming energy.
The packaging, print materials, and website design are all in harmony with Kulina's messaging. They enable clients to easily recognize the brand in a crowded industry while enhancing its overall market presence.
The Final Impact
This visual identity creates a cohesive, calming experience that supports every stage of the client journey — from discovering the studio online to stepping into the physical space. By blending soft, organic visuals with a clear brand voice, Kulina stands apart from corporate chains and overly whimsical boutique spas, establishing itself as a trusted destination for wellness.
