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Press & Interviews
01
Brief discovery call to ensure we're a good fit.
02
Onboarding into the bespoke client portal.
03
Market research to learn the ins and outs.
04
Brand strategy session from research findings.
05
Moodboard options derived from research.
06
Sketching ideas for the logo suite direction.
07
Computer time! The sketches get digitized.
08
Illustrations, icons, and other elements are created.
09
A full visual identity is revealed, backed by strategy.
10
Debut day!!! (With me rooting you on)
My Brand Design Process

Hi, I'm Alex! A brand strategist, UX/UI designer, & illustrator.
Over the past 8 years, I’ve worked with 50+ brands across industries to craft visual identities, packaging, UX/UI experiences, way-finding, and products that connect with their audiences.
Whether leading a full-scale rebrand, collaborating with internal creative teams, or developing artwork for licensed products, I bring a strategic mindset and collaborative spirit to every project.
My work spans:
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Brand Strategy & Visual Identity Design
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Packaging & Print Design
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UX/UI Experiences
Creative Direction & Team Collaboration
Illustration
Motion/Animation Design


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